Fundraising

  • The Future of Fundraising

    03 October 2016

    Technology is enabling charities to raise money in new and ever-more innovative ways. In this five-page special, Third Sector’s senior reporter Susannah Birkwood explores the emerging trends in fundraising and asks which technologies could change the way people give in the future.

    The paper includes analysis of:

    • Crowdfunding
    • Contactless donations
    • Virtual reality
    • Online charity shops
    • Customer relationship management software

    Click the button below to download the report for free.

    For the latest news, the best jobs, inspiring awards and events as well as key research such as the Charity Brand Index, expert reports and webinars, subscribe to Third Sector at www.thirdsector.co.uk/subscribe.

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  • Does your charity use an online giving platform?

    01 April 2016

    As any charity professional will know, there are a range of online fundraising platforms available, and, each are keen to promote their respective benefits. This might be their popularity found through running high profile campaigns, superior pricing or the amount of funds they pass directly onto the charity.

    Here at Third Sector Insight, in association with MyDonate from BT, we want to know how much charity professionals and fundraisers know about the platforms that are avaliable and their respective merits.

    We appreciate you're busy at the best of times, but the survey will take no longer than 3 minutes (promise, we timed it!).

    As a thank you, we will:

    - Provide you with an overview of the results
    - Enter you into a prize raw for a copy of the Third Sector Donating Trends report (worth £129+ VAT)

    In taking part in this survey you agree to our terms and conditions, to view these click here. Entires for the survey and prize draw close 31st May 2016. The winner will be announced within 2 weeks of the closing date. 

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    Sponsored by: vendor/bt-mydonate
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  • Report: How do charities gain the support of major donors?

    07 March 2016

    In austere times with continued government cuts, there’s an enthusiasm for engaging the philanthropic support of wealthy individuals or corporate decision makers. Major donors can provide in-kind support, at-cost services, expertise or act as influential ambassadors.

    But despite of obvious benefits, Third Sector research revealed that a majority of smaller charities, with under £1m turnover, had no major donor strategy or department. Instead, major-donor fundraising was ad-hoc or opportunistic.

    So why should attracting major donors be a priority for your charity, and how can you gain the support of major donors successfully?

    Third Sector presents an exclusive 12-page report, featuring key insights from research of over 20 decision-makers in FTSE 250 CSR departments and high net-worth philanthropists. This insight helps you develop and improve your major-donor fundraising strategy as well as…

       -> Gain practical advice on what a charity must do before approaching a potential major donor 
       -> Discover seven types of major donor and understand their motivations 
       -> Get top tips on how to approach potential donors (as suggested by major donors themselves) 
       -> Learn how to convert potential donors into your charity’s major supporters 

    If you’re interested, redeem your copy for £129 (excl. VAT) by emailing to Angela.Hughes@haymarket.com. We’ll send a copy of the report by reply.

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  • Choosing an online fundraising platform

    29 January 2016

    This report reveals insights from a survey, conducted in partnership with BT MyDonate, which investigated charity perceptions, knowledge and expectations of fundraising platforms.

    As online giving continues to grow, knowing the benefits and disadvantages of the various platforms is crucial for charities and fundraisers.

    In this report you will learn the actual costs of the various fundrasing platforms as well as how to select the optimal fundraising platform. You can read some interesting case studies that back up our findings and use our online fundraising platform checklist to make sure you choose the right platform for you and your charity.

    Thhis report will reveal insight from a survey, conducted in partnership with BT MyDonate, which investigated charity perceptions, knowledge and expectations of fundraising platforms.

    As online giving continues to grow, knowing the benefits and disadvantages of the various platforms is crucial for charities and fundraisers.his report will reveal insight from a survey, conducted in partnership with BT MyDonate, which investigated charity perceptions, knowledge and expectations of fundraising platforms.

    As online giving continues to grow, knowing the benefits and disadvantages of the various platforms is crucial for charities and fundraisers. 

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    Sponsored by: vendor/bt-mydonate
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  • How To Enhance and Amplify Your Online Fundraising Potential

    14 October 2015

    47% of donors give up before they have made a donation because their online journey is not intuitive or engaging¹.

    Nearly half of supporters who make the effort to visit a charity’s website to donate are dissuaded from doing so due to poor design. Today’s digital savvy supporters demand an effortless and consistent experience, which includes functionality across devices and different touchpoints.

    Third Sector Insight, in partnership with Raising IT, bring you this webinar examining the necessary ingredients to create an optimised and standout online presence for your charity.

    Tune in to discover:

    •           Strategies to convert online visitors into donors
    •           The secrets to achieving an engaging and user-friendly online presence on all devices
    •           The online supporter’s journey, from awareness to donation

    ¹ http://www.nomensa.com/insights/creating-perfect-donation-experience

    Speakers:
    Mike Ruffles, Digital and Social Media Manager, Virgin Startup
    Tom Latchford, CEO, Raising IT
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    Sponsored by: vendor/raising-it
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  • Charity Digital Study 2015

    02 September 2015

    How do the general public interact with charities online?

    Third Sector has partnered with Harris Interactive to launch the inaugural Charity Digital Study, which provides comprehensive insight into the public's digital experience from both a website and social media perspective. Covering 2,000 UK social media users, this study looks at the giving habits, behaviours and perceptions of this ever-growing, and ever-changing, audience.

    From the "no makeup selfie" to the "ice bucket challenge", the digital strategy of your charity has never been so important. Whether it’s Twitter, Facebook, LinkedIn, YouTube or any of the other seemingly endless channels to potential donors, it’s vital to understand your audience, and the journey that they experience.

    Whether your charity is looking to target young or old, male or female, or a broader audience, the Charity Digital Study provides a fascinating number of insights into your target demographics, including:

    • How you interact with a charity both offline and online, and the frequency of doing so
    • Which charities do you interact with, why, and what are you looking for?
    • How do you donate to charities – Online and offline methods, and how often
    • Social media and attitudes to technology

    Download the preview of this report now and we'll be in touch to share some more information on the full report.

    Or, to discuss the full report, please contact Daniel Jenkins (Daniel.Jenkins@haymarket.com).

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  • How To Create Fundraising and Engagement Opportunities Through An Integrated Digital Footprint

    22 June 2015

    The potential to engage supporters in increasingly effective and direct ways has never been greater, with a charity’s website able to be right at the heart of excellent supporter experiences. 

    There are a large number of digital channels and tools available that can be part of the solution. However, with so many channels it can be a challenge for charities to ensure a consistent online presence and create a seamless experience that realises fundraising and engagement opportunities.. 

    Third Sector Insight¸ in partnership with Raising IT conducted an exclusive survey with 228 charity professionals to discover the challenges and how charities are approaching building their website against this backdrop.

    Click below to download the report now.

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    Sponsored by: vendor/raising-it
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  • Which Online Giving Platform Does Your Charity Use?

    18 June 2015

    As any charity professional will know, there are a range of online fundraising platforms available, and each are keen to promote their respective benefits. This might be their popularity found through running high profile campaigns, superior pricing or the amount of funds they pass directly onto the charity.

    Here at Third Sector Insight in association with MyDonate from BT, we want to know how much charity professionals and fundraisers know about the platforms that are available and their respective merits.

    We appreciate you're busy at the best of times, but the survey will take no longer than 3 minutes (promise, we timed it!).

    As a thank you, we will:

    • Provide you with an overview of the results
    • Enter you into a prize draw for a Third Sector industry conference place (worth up to £599)

    *In taking part in this survey you agree to our terms and conditions, to view these click here. Entries for the survey and prize draw close 31st August 2015. The winner will be announced within 2 weeks of the closing date.

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    Sponsored by: vendor/bt-mydonate
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  • Are You Innovating with Online Fundraising?

    27 January 2015

    Only 2% of charities believe they are maximising the potential of online fundraising¹.

    In a survey of over 550 charities, Third Sector Insight in partnership with Virgin Money Giving, investigated the extent to which online fundraising is being embraced.

    Moreover, discover how online fundraising is not just for ad hoc campaigns, but can become an integral part of other strategies, such as e-commerce, in memory or regular giving.

    Download this paper now to benchmark your charity, plus gain insight from two successful online fundraising case studies, from Walking with the Wounded and Cardiac Risk in the Young.

    ¹ The Virgin Money Giving Third Sector Insight Digital Fundraising Report

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    Sponsored by: vendor/virgin-money-giving
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  • Transform Your Fundraising: Boosting Engagement and Donations Through Mobility

    06 October 2014

    For charities, revenue through digital channels is growing at 13.5% annually¹. In this time of funding cuts, adopting a digital presence is an opportunity that charities cannot afford to miss. 

    Moreover, a comprehensive digital strategy offers charities more than just another fundraising channel. It is a chance to capture valuable data, enhance supporter engagement and gain actionable insights for future campaigns.

    In association with POWA, Third Sector Insight conducted a survey of 270 charities to research how engagement and donations could be increased through mobility.

    Click below to download the report, which includes all the results, as well as supporting commentary from industry leaders and digital innovators working within the charity sector.

    ¹ Blackbaud's The Charitable Giving Report 2013

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    Sponsored by: vendor/powa
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