In austere times with continued government cuts, there’s an enthusiasm for engaging the philanthropic support of wealthy individuals or corporate decision makers. Major donors can provide in-kind support, at-cost services, expertise or act as influential ambassadors.
But despite of obvious benefits, Third Sector research revealed that a majority of smaller charities, with under £1m turnover, had no major donor strategy or department. Instead, major-donor fundraising was ad-hoc or opportunistic.
So why should attracting major donors be a priority for your charity, and how can you gain the support of major donors successfully?
Third Sector presents an exclusive 12-page report, featuring key insights from research of over 20 decision-makers in FTSE 250 CSR departments and high net-worth philanthropists. This insight helps you develop and improve your major-donor fundraising strategy as well as…
-> Gain practical advice on what a charity must do before approaching a potential major donor
-> Discover seven types of major donor and understand their motivations
-> Get top tips on how to approach potential donors (as suggested by major donors themselves)
-> Learn how to convert potential donors into your charity’s major supporters
If you’re interested, redeem your copy for £129 (excl. VAT) by emailing to Angela.Hughes@haymarket.com. We’ll send a copy of the report by reply.